CRAFTD Creatives. Motion design, ads and film.

Motion design, ads and film. A creative production partner for brands, studios and agencies.

One second of film is 24 frames.

Two of them are keyframes.

We care about the other 22.

Same two keyframes.

Drag the handles. Only the frames in between change, and it stops being the same move.

Eases out of the start and into the stop. Polite.

Concept work. Every brand in the film is invented.

These run live on your device, so you can stop them anywhere, drag through them and step one frame at a time.

Client projects go up here once clients say yes.

LinesMotion graphics. A surface you only ever see through its contour lines.

00:00:00:00

Lines

Weight

Title

Grid

Smoke

Space, arrow keys and J K L all work here. How Lines was made

You shoot the day. We cut the film and keep your look the same, couple after couple.

Slow at the start, while we listen. Fast in the middle, while we make. Slow again at the end, where the detail lives.

Slow
Brief
You tell us what you are making and who it is for. We ask a lot of questions.
Slow
Scope
Deliverables, timing and price in writing, before any work starts.
Fast
First cut
You see the direction early, while changing it is still cheap.
Slow
Refine
Rounds of notes, agreed up front. Timing, color and finish get their attention here.
Slow
Deliver
Every format you need, named so you can actually find them.

A few lines about it is plenty. We read everything that comes in.

“An artist cannot fail; it is a success to be one.”