Good work starts with understanding the idea behind it.
CRAFTD Creatives is a creative production company. We bring together people with different skills and perspectives to make work with purpose, care and attention to detail.
That runs from visual production and post-production to design and digital work. Motion is where we spend most of our time, and it has taught us the thing we now apply to everything else: the part nobody notices is usually the part that matters.
We would rather build a long working relationship than win one job, so we are straight about what we can do, when we can do it and what it costs.
Felipe Sotero II
What we hold ourselves to
Creativity
Every brief gets curiosity, and a real attempt to understand what the client is after.
Craftsmanship
Pride in the detail, and the habit of going back to improve it.
Collaboration
Ideas are shared, perspectives are respected and everyone knows the goal.
Reliability
We say where things stand: timelines, responsibilities, limits. Then we do what was agreed.
Growth
Feedback is useful. So are new disciplines and better ways of working.
A creative company known around the world for its work, its people and how much it cares about the craft.
What are you making?
A few lines about it is plenty. We read everything that comes in.
“An artist cannot fail; it is a success to be one.”